Our Awesome Team

Shannon Roth
Owner of Sudden Impact

Phone: (778) 240-5455
[email protected]

With over 18 years of experience, working closely with businesses in manufacturing and distribution, she prides herself on visualizing and executing programs that guarantee to strengthen your brand. Born and raised in Langley, Shannon engages in the community where she grew up, and lives an active lifestyle, with her husband and two daughters. She attended BCIT and has over fifteen years of retail and purchasing experience. Approachable, friendly, professional, and outgoing, Shannon is a creative thinker with a charismatic personality. Her approach is to build relationships with her valued clients and believes that there is always opportunity to learn and grow.

Warren Kindellan
Senior Brand Consultant

Phone: (604) 671-9914
[email protected]

Warren Kindellan was the original founder of Sudden Impact and has been in the promotional production business for 25 years. Warren's commitment to always making an impact, thinking outside the box and most importantly treating everyone as a VIP, is what makes him a leader in this industry. A proud father of 2 amazing children, Warren also sits on the board of directors for the Promotional Products Professionals of Canada, is an award winning public speaker with Toastmasters and a National level Fitness Competitor. Warren says, "I am very grateful for the relationships that we have developed over the years. Many of our clients are now personal friends. I believe we provide a level of service and enthusiasm that ads value to the solutions we provide.

Bree Massey
Senior Brand Consultant

Phone: (236) 668-2778
[email protected]

A savvy promo veteran, Bree expands the SI team with over 20 years of merchandising, purchasing, decoration and brand management experience. Her keen eye and critical thinking ensures the best products for her clients; correct, on time & on budget. Bree dedicates herself to present and deliver valued and innovative merch, allowing you to put your best logo forward. She is a creative and outgoing professional who enjoys having a diverse client range. Bree excels with her acute product knowledge, bringing the best value to her clients and executing engaging promotional products. After the swag day ends, Bree is a sports enthusiast who loves spending time with her husband & busy family. They enjoy golf, travel, wine, & coffee, while her three talented teenage sons drain the bank account on their NHL dreams and empty stomachs.

Michelle Lapp
Senior Brand Consultant

Phone: (778) 834-7923
[email protected]

Michelle joins us with 15 years’ experience in the branded merch industry. Having built many long-term B2B relationships with local and national companies alike, she brings a wealth of knowledge and expertise to the Sudden Impact team. Her ability to elevate brand awareness for her clients earned her a coveted $1MM industry award. From concept to completion, she provides exceptional client care with her attention to detail, creative mind and passion for promo!

In her free time Michelle enjoys daily walks with her two fur kids, staying fit, RVing in the summer and movie watching in the winter. An avid traveler, foodie, wino and dog lover, she also volunteers weekly for the Langley Hospice Society.

Mike Cox
Senior Brand Consultant

Phone: (604) 729-1639
[email protected]

With over 20 years in team and institutional sales, I’ve built strong relationships with schools, sports organizations, and community groups, helping them bring their brands to life. Over the last few years, my focus has expanded into corporate and promotional products, where I enjoy creating customized solutions that leave a lasting impression. I’m known for being responsive, collaborative, and genuinely committed to finding the right fit for each client.

Most of my spare time has been spent at the local arena coaching, cheering, and supporting my sons in hockey and my daughter in competitive figure skating. I also still find some time to play hockey myself.

Whether in business or in life, I value authentic connections, hard work, and finding ways to make a positive impact. I bring that spirit into every project, partnership, and team I’m part of.

Lorianne Huggan
Administrative Assistant

Phone: (604) 744-3909
[email protected]

Lorianne has lived in Langley for 22 years, married for 27 years, with four grown children and a grandson. With 20 years in the dental industry and 11 in the funeral industry, she has vast experience. She has been involved in school Parent Advisory Councils and as a trainer for the North Langley Bears. She loves being a grandparent and cherishes time with her grandson. A passionate cook, she enjoys preparing comforting meals and gardening, canning, and preserving her harvest. Lorianne is dedicated to community service, loves to travel, is an avid reader and enjoys constant music in her daily life.

Allie Rasmussen
Administrative Assistant

Phone: (604) 744-3909
[email protected]

Allie joins Sudden Impact after 17 years in the child care field, bringing with her a strong commitment to connection, creativity, and community.

She and her husband have two wonderful children who keep life filled with laughter, learning, and inspiration. Allie enjoys games, finding new Pinterest activities to keep her children engaged, and using her Cricut to bring creativity into everyday family life.  She is also actively involved in her children’s school, where she helps serve on the PAC, contributing her ideas and support to enhance the school community.

Known for her sense of humor and positive outlook Allie believes a smile and a laugh can go a long way in brightening any day.

Rymon Keeping
Accounting Department

Phone: (604) 744-3909
[email protected]

Rymon controls the finances for our company. He has a keen eye and years of book-keeping & accounting experience that keeps our business running efficiently. Chances are you will not hear from him unless you don't pay your invoice!

Jacques Boyer
Freelance Designer

Phone: (604) 744-3909
[email protected]

Jacques provides exceptional sales support in a fast paced environment with the creation and preparation of artwork & designs for screen printing, corporate apparel and promotional products. Skilled at interpreting client’s needs and providing visual art ideas for our customers.