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Your Brand is Our Business!

The physiological change of state that results from being handed a branded promotional product combined with a powerful creative message can be defined as Sudden Impact.

Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

In addition to sunny colors, the coffee chain’s seasonal drop focuses more on carrying and customization than volume.

Could the days of 40 oz. tumbler dominance be behind us?

If Starbucks’ summer drinkware collection is any indication, consumers might be looking for more manageable drinkware options – especially when on the go.

The Starbucks seasonal drinkware collection is typically a good look into what sort of designs end-users want for things like tumblers, cups and bottles. The colors reflect the season, with the summer collection full of bright yellows, blues and greens. But what stands out the most in the collection is the relatively small size of all the pieces.

Recently, 40 oz. tumblers inspired by the “Stanley Cup” were all the rage, and drinkware suppliers created their own answers to the piece after it became a social media sensation. Now, however, Starbucks is betting on end-users looking at smaller drinkware pieces – and also accessories for them.

Take, for example, the Cold Cup & Carry Case from this collection. It’s only 24 oz., and it comes with a carrying case and strap that matches the lid of the cup. This bridges the gap between tote bag and water bottle, creating another opportunity for branding with the carrying strap and bag.

Yellow Cold Cup & Carry Case
The Vibrant Yellow Cold Cup & Carry Case (24 oz.) from Starbucks

Elsewhere in the collection, there’s a 24 oz. cold cup with a flower charm that fits around the straw. The idea of a drinkware accessory is something that makes sense for a 40 oz. tumbler, where you can attach a “tumbler backpack” for carrying small items. But the charm idea creates an opportunity for end-users to collect or trade their charms like they might do with trading cards or even other accessories of this ilk. Look at the "Labubu" collectibles that are currently all the rage for people to put on their purses and bags. (The idea of merchandise specifically for the Labubu dolls is a topic for another day.)

It’s simple, but something like that adds a layer of branding and creates engagement among end-users, and possibly even additional business if the customers can go back to get different varieties.

Swirl Cold Cup with Flower Charm
Swirl Cold Cup with Flower Charm (24 oz.) from Starbucks

Whether the Stanley Cup era is truly over remains to be seen, but some suppliers and distributors have predicted that the tariff situation could make it difficult, or at least not as cost-effective as other drinkware choices.

The change could also just be that trends are cyclical, and end-users fluctuate between two ends of product spectrums. Baggy pants give way to skinny jeans, and then we go back to baggy. Hard goods are not exempt to these swings in consumer trends. At one point, everyone wanted their cell phone to be as small as possible, and then smartphone manufacturers offered products that double as tablets.

The drinkware got bigger, and now it might get smaller when end-users want something easier to carry.

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Beautiful Banners & Flags

Suggest that clients use these vibrant promo picks to make a big brand statement at their next trade show or event.

Data from the Center for Exhibition Industry Research suggests that the United States hosts more than 13,000 trade shows across the country every year – and each one of those shows hosts dozens, if not hundreds or even thousands, of vendors looking to make their mark on the show floor and catch the eye of attendees. That’s where vibrant branded banners and displays come in.

tabletop mini retractable banner

Enhance any promotional display with this tabletop mini retractable banner. Crafted from vinyl fabric, it measures 11.5” x 16.5” and takes decoration on one side of the panel. Ideal for hostess stands, banks or retail stores. Hardware included.

branded adjustable fabric backdrop

Go big or go home with a branded adjustable fabric backdrop, available in 8’ x 8’ or 8’ x 10’ sizes. Includes adjustable telescoping poles, a 9-ounce wrinkle-free polyester fabric banner and a carry bag. Ideal for sponsorships at events or photoshoots.

33.5 inch Deluxe Pro Retractor

The 33.5” Deluxe Pro Retractor has a rounded base with durable aluminum end caps and hook-and-loop fasteners for easy banner swaps. Printed on no-curl opaque fabric. Includes carry case and one-year hardware warranty. Ideal for trade shows and event signage.

polyester promotional flag

Perfect for the college and sports markets, this 3’ x 5’ polyester promotional flag showcases full-color logos, photographs and more. Intended for indoor or short-term outdoor use.

lightweight banner

This lightweight banner excels in high-traffic areas thanks to its durable vinyl fabric. With a single-sided, anti-curl design, it offers custom sizing and various color options. Select from hem-only, grommet or pole pocket finishing options. Great for school gymnasiums or trade shows.

mini retractable tabletop banners

Boost your booth at trade shows and conventions with these mini retractable tabletop banners. Made from blackout vinyl, they measure 17” x 24” and feature an anti-curl, non-glare finish. Includes a 17-inch-high aluminum stand.

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What Our Clients Think of Us

  • I just wanted to thank you for your great service. The jackets and toques look terrific. I was impressed by your professionalism from the start and the way you handled the (small misprint), but you took it seriously and Grace and I appreciate that. We are looking forward to continued business with Sudden Impact. I have passed your name to some colleagues and you are welcome to use this e-mail for a reference.

    - Tim Godard, Godard Roof Repair Service Ltd.

  • Warren and his team provide an exciting resource to TAG for all its promotional items. The proficient manner in which the group at Sudden Impact has been taking care of our promotional purchases since 2002 has always been very much appreciated and we do not hesitate in recommending this bold, energetic and professional company!

    - Diane Grant, Office Manager, TAG Construction Ltd.

  • For three years SI has been the sole supplier of all our company's promotional products. Prompt, courteous and personalized service coupled with an unparalleled variety of competitively priced marketing items eliminates Toscana's need to source other promotional product suppliers.

    - Dean R. Jensen, Vice President Business Development, Toscana Capital Corporation

  • Sudden Impact has done more for Design Roofing than simply supply great products at great prices; they've played an important role in building the Design Roofing Brand. We take pride in servicing our customers and staff with quality products, Sudden Impact gives us original ideas to make this happen.

    - Adam Knipfel, Design Roofing & Sheet Metal Ltd.

  • Sudden Impact's service is phenomenal. A dynamic company with out standing service. By far the best promotional company I have had contact with in the twenty years I have been ordering promotional goods.

    - Maureen Bzowy, Vice President, Marketing, E.B. Horsman & Son

  • We have been dealing with Warren Kindellan and Sudden Impact since August 2005 and have been completely satisfied. Warren's enthusiasm for his customers makes the whole experience enjoyable. They have helped us set up an extensive Safety Program for our 100 employees, complete with laminated posters and rewards, including name brand clothing and the latest handy gadgets. We would definitely recommend Warren and Sudden Impact to anyone looking for promotional products.

    - Kelley & Trish, Kingston Construction Ltd.

  • When dealing with Warren & Sudden Impact, I know that I will be dealing with friendly and knowledgeable staff, which is always willing to go the extra mile. They make sure that the customer, whom ever they might be, gets what they need, when they need it. When I mostly have my staff looking after everything these days, Warren & Sudden Impact is the one business that I like to be continually involved with, and feel confident in doing so. That speaks loudly about how easy Warren & his team make it to deal with Sudden Impact.

    - Andy Maynard, Direct Equipment

  • Even though my orders are late; Sudden Impact always meets my deadlines and make me look great.

    - Rhonda Lee, Marketing Coordinator, ADI-Burtek

  • Team Sudden Impact has been providing Pazzo Racing with promotional items for 3 years now. In this short time period, Warren and his team have helped us achieve brand recognition on a global scale. Fast, reliable and friendly service is the norm at Sudden Impact. We here at Pazzo Racing appreciate all the hard work they have done for us. Sudden Impact is our sole promotional product supplier and will continue to be just that. No one else even comes close.

    - Markus Selje, President, Pazzo Racing Inc.

  • Warren has always found the perfect items for my business and my volunteer organization. Whether it’s beach balls for 8,000 for a Girl Guide sleepover, or branded flash drives for my business, the customer service and product quality from Sudden Impact have been excellent. Warren is very knowledgeable about available products and always comes up with great suggestions.

    - Cathy Cook, Executive Director, BC Municipal Safety Association

  • The items I ordered have arrived and they look great. Thank you for the fantastic service. Even though I put this order in very late you bailed me out and were able to get the order to me in time for my trade show. Anyone I come across that needs help with their promo items will get your name. Thank You.

    - Al Romeyn, Tri Tech Information Systems

  • Recently I placed a T-shirt order with Sudden Impact for a Girl Guide Camp of just over 400 people. Because I live miles away, I had to do all the ordering online. Michelle was great. She helped with the sizing, cresting, ordering and even packaging of the shirts. She answered emails promptly and made the extra effort to change the order to comply with the last minute camp changes. The t-shirts were correct for numbers and quality. They were a big hit at camp. I wouldn't hesitate to place an order with Sudden Impact again. Thanks everyone for all your help!

    - Joy

  • Warren, THANK YOU for everything you've done. I have never received such a wonderful response from a crew. They LOVED the jackets. Every person. Your efforts won't be forgotten. We'll be doing business for a long time!

    - Micah Gardener, True Justice

  • We have been working with Shannon at Sudden Impact since December and she has always gone above and beyond for our company! They are always quick to respond to our orders and happy to answer any questions we have. Whether it's t-shirts, hoodies, or safety clothing, they have always been on time and professional!

    - Savannah at WaterTec Irrigation LTD

  • We love working with Sudden Impact at Old Yale Brewing! Their systems and offerings have made developing and maintaining our Craft Beer Merchandise program in our Tasting Room and through our Online Store easy and effective. Whether we’re outfitting our team or looking for the next best Crewneck or unique merch item, Shannon Roth and her team at Sudden Impact are always willing to “shop” for us to find the best item to suit our needs and we’re always thrilled with the finished product and their quick timelines. We highly recommend Sudden Impact to any business that is looking for branded materials and apparel!

    - Marketing Manager, Heather Perdue at Old Yale Brewing in Chilliwack

  • Our organization has been working with Sudden Impact for many years now and have always been so great to work with. The variety of items they have is amazing, and the quality is always top notch. The best thing about Sudden Impact is the Customer Service – Shannon is so great to work with, she responds immediately to any requests we have and provides such great input and suggestions, she makes me look like a star to my organization!

    - Renee at Roofing Contractors Association of BC

  • The Sudden Impact Team is amazing, from their personal friendly service, to order management. Prompt responses, timely invoice turn around and fantastic quality products. They ensure their customers are treated as priority 1, with great communication and updates. Shannon Roth is brilliant, she really listens and gains an understanding of what you are looking for, and goes above and beyond to pair you with the items that fit your needs. The SI team works together so well to make things appear smooth & effortless from the client’s perspective.

    - Crystal at ESC Automation

  • After many years, the level of service we are provided by Shannon at Sudden Impact is always second to none. Her and the team’s response to ensure that our orders are delivered on time and under budget is always professional and timely, and if problem resolution is required we know we can count on Shannon to correct it and look after us. The whole process from the beginning of an idea to receiving the final product is always seamless and stress-free, and we look forward to continuing our relationship with Sudden Impact for years to come!

    - Petcurean Pet Nutrition

  • Sudden Impact has been our “go to” supplier whenever we need any promotional giveaways or apparel for customers and employees. Whenever we have ideas for possible items, Shannon Roth is the first person we contact to see what is available and to get the latest insight on what is trending. We here at BD Diesel sell all across North America which Shannon has a clear understanding of our needs to meet international customs regulations, and, is able to offer us the right product to meet our requirements to efficiently ship to our customers in the USA. We are always pleased with the selection and quality of product that Sudden Impact has to offer.

    - Ron at BD Diesel Performance

  • Sudden Impact has some of the best customer service we have ever encountered with customizable swag items. Shannon Roth has been an incredible help numerous times in sourcing all of our product needs, she will answer any and all questions in a timely manner and ensure everything is shipped properly and on time! I highly recommend them to other businesses.

    - Emily Bucyk at Delta Controls

  • After bouncing around trying a variety of different promotional goods companies over the years and never being overly satisfied in our dealings with any of them, we decided to try Sudden Impact. From the initial meeting With Shannon, it became almost immediately clear that this was going to be a very different experience. The time spent in the Showroom was invaluable. Shannon showed us what we asked to see but also outlined several additional ideas and products that we had not even thought about. Since working with the team at Sudden Impact, our costs have come down on promo goods as their team has consistently been able to leverage their years of experience in relationships in the industry to drive our costs down. They have been able to work within and hit extremely tight deadlines for us and always provide a high-level of customer service. Anytime we call, nights and weekends included, they are always there to take our call and more impressively, get right to work for us. Perhaps the most important factor is that they have taken the stress out of what previously had always felt like an incredibly stressful experience. I highly recommend Sudden Impact to anyone needing promotional materials, you will not be disappointed.

    - Mark, COO at Green Planet Wholesale